Closed: No Longer Accepting Submissions
PepsiCo is seeking breakthrough solutions for packaging to drive innovation pipelines with a focus on the Chinese market. The innovations will be applied to product categories from potato chips, seaweed chips, granola, instant oatmeal, powdered drinks, retorted grains meal, freeze-dried yogurt cube, etc.
Project Background
Key focus areas include:
- Premiumization
- Premium Film Visual Effect: breakthrough printing or ink technologies for use on a flexible bag which could:
- Deliver an extra sensorial experience – including visual/touch/aroma effects.
- Create a fun or novel experience for young consumers, such as a photochromic ink, which could visualize the hidden artwork when exposed to UV light
- A novelty packaging solution:
- Special functional features to enhance the consumer experience or extend the consumption occasions in both snack and grain categories such as:
- Easy dosing solutions for grain packaging
- Easy opening or tearing
- Portable packaging (On the go solution)
- Other functionality
- Novel packaging formats or shapes beyond the classic pillow bag for the snack category
- Special functional features to enhance the consumer experience or extend the consumption occasions in both snack and grain categories such as:
- Premium Film Visual Effect: breakthrough printing or ink technologies for use on a flexible bag which could:
- Omni, Channel and Customer Pack
- Packaging Solutions for Gifting:
- Limited editions for key Chinese occasions/events. The focus can be Eastern-style design with format, artwork, material or culture
- (i.e. Chinese New Year, Middle Autumn, Dragon Boat, etc)
- Limited editions for key Chinese occasions/events. The focus can be Eastern-style design with format, artwork, material or culture
- Omni Channel Solutions: Breakthrough packaging solutions to create a selling occasion in new channels and E-commerce
- Customer Pack: We are looking for some quick display solutions (PDQ) for hyper customers
- Packaging Solutions for Gifting:
- Affordability
- Novel packaging solutions on formats or materials which could offer a new business opportunity by entrance to the low tier market
Solution Requirements
Must-Haves
- Advanced beyond conceptual stage
- Innovativeness
- Packaging must be approved for use with foods
- Ease of use by consumers
- Cost implications need to be known
- Recyclability must be known
Past Work and Out of Scope List
Well known solutions in the food industry (snack and cereal categories)
Preferred Collaboration Types
PepsiCo is open to a range of collaboration types.
Related Tech Needs
PepsiCo Seeking: Connected Packaging
PepsiCo Seeking: Food Packaging Reuse Models & Platforms
PepsiCo Seeking: Moisture Barrier for Paper Substrate – Flexible Packaging